Message from the President & Corporate Philosophy

Pokka Sapporo Food & Beverage was formed in 2013 through the merger of Pokka Corporation and Sapporo Beverage. Based on the backgrounds and strengths of both companies, we have promoted our business with the aim of being a company that continues to deliver new “deliciousness” to our customers through innovative ideas and inspiration.
During this time, society and people’s lifestyles have changed dramatically, and awareness of sustainability has increased and values have changed significantly due to the impact of COVID-19. In order to continue to be a company that is needed by society and continue to deliver value to our customers, we revised our philosophy in 2022.

“Create the future food standard by facing up to people and society” The products and services that we have created and are now taken for granted were all things that did not exist in the world at the time and could provide new value.
“Our mission” is to continue to face up to people and society, quickly identify new value, give shape to it, and continue to deliver it to create the future food standard.

“Be thoroughly customer-focused!”,
“Keep taking on challenges with speed and foresight!”,
“Let’s realize “hirameki!” (inspiration) with our colleagues!”
Each and every employee must carry out these three promises in their daily activities, improve their own abilities, and “connect” people through products and experiences.
We will keep these promises to our customers in mind, and all employees of the Pokka Sapporo Group will work together.

We sincerely appreciate your continued support.