Message from the President & Corporate Philosophy

CORPORATE PHILOSOPHY

Our mission

“Create the future food standard by facing up to people and society”

Our vision

Focusing on plant-based ingredients such as lemons, we will deliver “value beyond deliciousness” and become “a partner who can be close in your daily life”.

The attractiveness of whole ingredients and surprise at their combination
Connect with the local community through food
Happy times to enjoy food with vitality

Through these food experiences, we hope to be a presence that helps people smile and gives them energy every day.

Our promises

  1. Be thoroughly customer-focused!
  2. Keep taking on challenges with speed and foresight!
  3. Let’s realize “hirameki!” (inspiration) with our colleagues!

MESSAGE FROM THE PRESIDENT

POKKA SAPPORO FOOD & BEVERAGE LTD.
President and CEO

Masashi Sato

Pokka Sapporo Food & Beverage was formed in 2013 through the merger of Pokka Corporation and Sapporo Beverage. Based on our role in the beverage businesses of the Sapporo Group, we value continuing to deliver “value beyond deliciousness” to customers by leveraging the origins and fortes of both companies.

Ever since launching our “Pokka Lemon” in 1957, we have remained taking on challenges of creating new value that meets contemporary requirements through beverage businesses and soup businesses with a focus on our lemon businesses. Our enduring mission going forward is to “Create the future food standard by facing up to people and society” drawing on the hope that the products and services we come up with will continue being an integral part of your daily life, just like “Pokka Lemon” that is so many households cherish today.

To fulfill this mission, we will all be working on delivering our three promises of “Be thoroughly customer-focused!” “Keep taking on challenges with speed and foresight!” and “Let’s realize “hirameki” (inspiration) with our colleagues!”

Pokka Sapporo is committed to delivering “value beyond deliciousness” focused on plant-based ingredients such as lemons, through H+ESG management that balances achieving both a sustainable society and corporate growth, and seeks to play key role related to the daily lifestyles of people to bring smiles and positivity as “a partner who can be close in your daily life.”

I hope you will continue to support us.

POKKA SAPPORO FOOD & BEVERAGE LTD.
President and CEO

Masashi Sato